Dense commentary on social media, PR, marketing, advertising and branding.
A new piece in Nieman Journalism Lab talks about influence and the networked nature of Twitter. It refers to a small experiment by the authors of the book ‘Connected: The Surprising Power of Our Social Networks & How They Shape Our Lives’…
I noticed HCL’s employee tweetup recently, thanks to an RT by Gautam Ghosh. The tweetup is planned for December 16th and is meant for all HCL employees in Noida. I gather that it may be planned in other Indian cities as well….
It’s been quite some time since I wrote about innovative job search techniques. My last posts on it included the following, Job search, version 3.0 – about a girl, Ankita Satija’s quest for jobs via Twitter. Making an online campaign of your…
Updates – in the end! Imagine this scenario. You need something quite desperately. You find a shop that sells that product/service and enter it. You pick what you wanted and go to the billing counter, only to be told that they are…
There are 3 meanings in the dictionary, for the word ‘curious’. 1. eager to learn or know; inquisitive. 2. prying; meddlesome. 3. arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange It is the first one…
It was strange that I came across 3 relevant articles on a particular topic I had earmarked for today’s post. First, an AdAge piece titled, ‘When It Comes to Facebook, Relevance May Be Redefined‘. The relevant point for this post? There’s increasing…
The Holmes Report wrote about the PR personalities/firms helping Lalit Modi tell his side of his story – do note I’m not referring to any personal opinion on whether he is right or wrong; that is completely beyond the scope of this…