Dense commentary on social media, PR, marketing, advertising and branding.
As someone who continues to keep in touch with the mother tongue (in my case, Tamil), I buy 3 weekly Tamil magazines. These are general interest magazines and contain everything a true-blue Tamilian needs to know about the state and its happenings….
Two weeks ago, my wife asked me if I knew about a particular Facebook setting. When she explained it to, I realized that I had no idea about it! The setting is found when you click on the ‘Most recent’ tab, adjacent…
In a recent meeting with a prospect, I was asked, ‘So, who are these online influencers that you’ll be talking to, about us?’ when I spoke about influencer engagement. I wanted to say so many things, but just ended up saying that…
Yes. It has happened. Need proof? Here’s one. The channels (Star World and Star Movies) have an online community of over 3.35 lakh fans on Facebook on the last count, leaving behind their competition and some of the news and broadcast portals…
India’s love for films is well-known. We love some of our film stars with all heart and more than our lives and such a display of affection is most visible when the star’s film releases and the star actually makes his first…
Glossophobia (or speech anxiety) is simply the fear of public speaking. It is considered the number 1 phobia (in the US and in the world) and ranks alongside fear of flying (aerophobia) and fear of heights (acrophobia). The Wikipedia page on Glossophobia…
That sentence had me reading and re-reading it in complete disbelief! First, some background. Ed Yong, (an award-winning British science writer. His work has appeared in New Scientist, the Times, WIRED, the Guardian, Nature, the Daily Telegraph, the Economist) also has a…