Dense commentary on social media, PR, marketing, advertising and branding.
Glossophobia (or speech anxiety) is simply the fear of public speaking. It is considered the number 1 phobia (in the US and in the world) and ranks alongside fear of flying (aerophobia) and fear of heights (acrophobia). The Wikipedia page on Glossophobia…
That sentence had me reading and re-reading it in complete disbelief! First, some background. Ed Yong, (an award-winning British science writer. His work has appeared in New Scientist, the Times, WIRED, the Guardian, Nature, the Daily Telegraph, the Economist) also has a…
You like a brand…I mean, in real life. Then you search for them on Facebook and ‘like’ them there too. Normal occurrence, but is there any responsibility for you, beyond that, as a fan/follower? Two recent blog posts that I came across…
Groupon’s communication misstep (alleged…more about this later) continues to fascinate me. Here’s a darling start-up that media loves and if you go by their press page, media seems to be going completely ga-ga over them. And what do they do? They create…
This piece of news – from Bangalore Mirror – completely shook me up this morning. It is shocking at many levels. At a basic level, it is about an employee filing a police complaint against 4 of his bosses…not over a personal…
For the sake of gender-sensitivity, here’s the full title: What does the ‘gets’ in ‘He/she gets social media’ mean? I have often heard some people referring to some others as a person who ‘gets’ social media. Some have also told me that,…
I spoke about social media engagement in a local group I’m part of, recently – it is a Bangalore-based group of corporate communication and marketing communication professionals and has been in existence for over a decade now. Last Friday, I spoke to…