Dense commentary on social media, PR, marketing, advertising and branding.
Update (March 18, 2011): Here’s Twitter’s official response to my post (that I had shared through one of the forms they have on their help pages). I should say they took it as a personal problem, when it clearly is not! Highly…
I happened to meet a friend from my school days recently. He’s in the finance department of one of the bigger Indian IT companies, in Chennai. He had come to know about my social media/online exploits (ahem!) only recently and this was…
I just spent my 2 days in the last weekend completely sick and in bed. Though Bill Bryson’s ‘The Life and Times of the Thunderbolt Kid‘ gave me damn good company, something stuck me while I was flipping through the newspapers and…
A website called Traackr recently published a Top 25 in PR 2.0 influencer list. Such lists are common nowadays; cook some algorithms to crawl through online content created by people, using keywords, and voila, you have a list. What was interesting and…
As someone who continues to keep in touch with the mother tongue (in my case, Tamil), I buy 3 weekly Tamil magazines. These are general interest magazines and contain everything a true-blue Tamilian needs to know about the state and its happenings….
Two weeks ago, my wife asked me if I knew about a particular Facebook setting. When she explained it to, I realized that I had no idea about it! The setting is found when you click on the ‘Most recent’ tab, adjacent…
In a recent meeting with a prospect, I was asked, ‘So, who are these online influencers that you’ll be talking to, about us?’ when I spoke about influencer engagement. I wanted to say so many things, but just ended up saying that…