Dense commentary on social media, PR, marketing, advertising and branding.
I thought I was the only one, but when I started seeing tweets from many others too, I felt better – I’m not alone. I’m referring to Idea Cellular’s ‘Keep Cricket Clean’ campaign. The first TVC was all show with no meaning…
If you notice the history of how we’ve used internet (as a connectivity platform), we started with primarily one-to-one communications – email, starting in the 80s. Email communication was the predominant form of online content, back then. We then moved on to…
We were in the last leg of our two-day whirlwind trip to the innards of Tamil Nadu, yesterday evening. As we reached Madurai Railway Station, we were dead tired – the heat is a big reason and so was my 6 month…
Mahindra’s follow-up to the earlier 2-page spread announcing ‘Rise’ is today’s 10 full page print advertisements in The Times of India. Perhaps nothing explains the extent of Mahindra’s take-over of today’s Times of India like the view on the ePaper, where the…
I had written about how social media really enables what Marshall McLuhan envisaged as ‘global village’, last year. As a continuation, there’s something interesting happening here. Imagine you are in a cinema theater with a lot of your friends. If you’re my…
Prathap Suthan’s piece titled ‘What makes you creative?‘ is a wonderful read indeed. Some of the points are brilliantly captured, like the focus on words, reading everything, on everything having a purpose, the hobby part or even keeping a notebook to jot…
Update (March 18, 2011): Here’s Twitter’s official response to my post (that I had shared through one of the forms they have on their help pages). I should say they took it as a personal problem, when it clearly is not! Highly…