Dense commentary on social media, PR, marketing, advertising and branding.
If you notice the history of how we’ve used internet (as a connectivity platform), we started with primarily one-to-one communications – email, starting in the 80s. Email communication was the predominant form of online content, back then. We then moved on to…
We were in the last leg of our two-day whirlwind trip to the innards of Tamil Nadu, yesterday evening. As we reached Madurai Railway Station, we were dead tired – the heat is a big reason and so was my 6 month…
Mahindra’s follow-up to the earlier 2-page spread announcing ‘Rise’ is today’s 10 full page print advertisements in The Times of India. Perhaps nothing explains the extent of Mahindra’s take-over of today’s Times of India like the view on the ePaper, where the…
I had written about how social media really enables what Marshall McLuhan envisaged as ‘global village’, last year. As a continuation, there’s something interesting happening here. Imagine you are in a cinema theater with a lot of your friends. If you’re my…
Prathap Suthan’s piece titled ‘What makes you creative?‘ is a wonderful read indeed. Some of the points are brilliantly captured, like the focus on words, reading everything, on everything having a purpose, the hobby part or even keeping a notebook to jot…
Update (March 18, 2011): Here’s Twitter’s official response to my post (that I had shared through one of the forms they have on their help pages). I should say they took it as a personal problem, when it clearly is not! Highly…
I happened to meet a friend from my school days recently. He’s in the finance department of one of the bigger Indian IT companies, in Chennai. He had come to know about my social media/online exploits (ahem!) only recently and this was…