Dense commentary on social media, PR, marketing, advertising and branding.
I have always stressed my belief that ‘content is king’, particularly when it comes to corporate/brand approaches to social media. Unlike social media marketing, social media engagement starts from content and builds on that. From that point of view, there are 5…
One of my morning listens as I drive to office is Radio One (94.3 FM, from Mid Day Group). The RJ for the morning show is Prithvi and he does a fairly good job of keeping me engaged through my drive. But…
Yesterday’s big news was Faridoon Shahyar quitting Twitter. He wrote a long blog post to announce his decision. Now, who is this Faridoon Shahyar? This is him. And why is his quitting Twitter a blog post here? Because of the reason he…
What are Facebook Sponsored Stories? Here are some screenshots to explain it. You check-in to a place… It becomes an ad if the brand in question is part of the Sponsored Story network. Like this, More examples? Enough of background info –…
Ok, I agree that my version of that line is sad, but you do get the drift, huh? Long before social media happened, our echo chamber size was small too, much like everything in physical life, dictated by geography. So, we at…
Yesterday was my wife’s birthday. I wanted to buy her a new mobile phone; her Nokia 5800 was functional, but felt terribly slow. In front of my BlackBerry and the new iPod Touch we bought recently. Now, I’m still not a touch-phone…
I recently joined a music label’s Facebook page, thanks to them premiering the music of an eagerly expected film. It is a wonderful strategy – no two ways about it. However, as a user of that page, here are some observations. How…