Dense commentary on social media, PR, marketing, advertising and branding.
Let’s say you are busy at work. Your phone is in vibration mode (or normal mode, just not in silent). And you get a text message. What would you do? I get momentarily distracted and see the damn message. If it has some…
I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on…
I usually buy my annual supply of contact lens from the neighborhood optical store. Not just me, I do that for my wife too. We have been doing this for the past 10+ years. Last week, we noticed that our supplies are…
Start by reading this blog post, on Convince and Convert – A social media customer service win by DeltaAssist. For the time-challenged, here’s the gist – lady has a problem with Delta, calls customer care, they put her on hold, during hold…
I’m very, very (and very) tired of this, ‘You made fun of Narendra Modi plans website? You must be Congress!’ and ‘Oh you berated Congress for the Aditi Restaurant fiasco? You must be BJP’. Life isn’t so binary. Computers are binary; humans…
Could you imagine the following situation? You run a city-based tabloid. You publish a fantastic human interest story and it goes ‘places’. If you only have a print edition (and no online edition), the best total audience for your story is your…
Update, July 15, 2013: Looks like I’m not the only one questioning Johnson & Johnson’s stand on license revocation as something that select media reported! Maharashtra FDA seems annoyed with the wording in the ad. too! Maharashtra show-cause notice to J&J India…