Dense commentary on social media, PR, marketing, advertising and branding.
Could you imagine the following situation? You run a city-based tabloid. You publish a fantastic human interest story and it goes ‘places’. If you only have a print edition (and no online edition), the best total audience for your story is your…
Update, July 15, 2013: Looks like I’m not the only one questioning Johnson & Johnson’s stand on license revocation as something that select media reported! Maharashtra FDA seems annoyed with the wording in the ad. too! Maharashtra show-cause notice to J&J India…
Recently, Medianama’s Nikhil Pahwa tweeted, some asshole from a startup called offering money to cover them. really pissed off. ? Nikhil Pahwa (@nixxin) June 24, 2013 I had something similar, but without the money part! I got the soundtrack of a new…
Update ? June 13, 2013: Lemp responds with a press release (courtesy NDTV) Lemp Press Release by ndtvonline ? Original post ? June 12, 2013 Lemp Brewpub is all over the place online, I see. A lot has been written about the…
Last month, I had used SimilarWeb to explore the kind of traffic e-commerce websites get (besides media websites) from social media. However rudimentary the data source is (in the absence of a better alternative from so many e-commerce websites), the result was…
Yesterday morning, there was a huge flurry of activity on Twitter around one article (The people vs N.Srinivasan). On Mumbai Mirror. By Pritish Nandy. Yes, it was a very different piece of opinion on N.Srinivasan that took a larger view to the…
Early last week I was grappling with a troublesome situation. My Honda City’s hypothecation to Kotak got over and I got a NOC from them that I can submit to my RTO and get new set of papers for the car. I…