Dense commentary on social media, PR, marketing, advertising and branding.
Recently, Medianama’s Nikhil Pahwa tweeted, some asshole from a startup called offering money to cover them. really pissed off. ? Nikhil Pahwa (@nixxin) June 24, 2013 I had something similar, but without the money part! I got the soundtrack of a new…
Update ? June 13, 2013: Lemp responds with a press release (courtesy NDTV) Lemp Press Release by ndtvonline ? Original post ? June 12, 2013 Lemp Brewpub is all over the place online, I see. A lot has been written about the…
Last month, I had used SimilarWeb to explore the kind of traffic e-commerce websites get (besides media websites) from social media. However rudimentary the data source is (in the absence of a better alternative from so many e-commerce websites), the result was…
Yesterday morning, there was a huge flurry of activity on Twitter around one article (The people vs N.Srinivasan). On Mumbai Mirror. By Pritish Nandy. Yes, it was a very different piece of opinion on N.Srinivasan that took a larger view to the…
Early last week I was grappling with a troublesome situation. My Honda City’s hypothecation to Kotak got over and I got a NOC from them that I can submit to my RTO and get new set of papers for the car. I…
Yahoo’s official press release, posted on its Shareholders’ communication page, no less – has this for sub-head. Promises not to screw it up. Paragraph 2 starts with, Per the agreement and our promise not to screw it up, Tumblr will be independently…
So Shaadi.com conducted a Twitter contest. There are Twitter contests every day, these days, like IPL matches. It’s a simple enough contest: It’s as banal as it can get. Zero imagination and perhaps intentionally pandering to lowest common denominator to get maximum…