Dense commentary on social media, PR, marketing, advertising and branding.
Update (November 17, 2013): As so many have pointed to this fact already, manual RT (with credit, without which it is simply plagiarism) could easily fall under ‘Fair Use’, even if tweets are not necessarily copyrightable. A wonderfully named website – Can…
This morning, I noticed 4 distressed tweets from Chennai’s RJ Balaji. I recall RJ Balaji having a spat with UTV when he had reviewed their Tamil version of Delhi Belly, Settai (I…
There has been a spate of open letters recently. There was the much-shared open letter addressed to “Mr ALEXANDRE DE JUNIAC, Chairman & Chief Executive Officer, Air France-KLM”, by Jay Shah. It has 1,000+ comments and Jay has been responding to many….
But first, if you are clueless, your question would be, ‘But what did Air France do?’ Answer… here, in Jay Shah’s beautifully written blog post. The better such missives are written – with wit, sarcasm and thought, the more the chances of…
Update (October 29, 2013): I got a call from Jet Airways this morning. Standard call letting me know that they will definitely look into it, but what made a BIG difference is that the lady start with, ‘I completely understand what you…
I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook,…
UPDATE February 17, 2016: I suppose this happening in India too now! Here are 2 documented cases of people ranting about brands (owing to poor/false customer service promises) like Airtel and Jet Airways. Examples source: Shrinivas SG and Abhishek Madan. ______ I…