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Category: opinion

E-commerce brand TVCs as a way to plot mobile internet penetration in India
opinion 

E-commerce brand TVCs as a way to plot mobile internet penetration in India

April 21, 2014 by Karthik S

I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile…

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Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade
opinion 

Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade

April 10, 2014 by Karthik S

Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo…

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PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!
opinion 

PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!

April 2, 2014 by Karthik S

Tom Foremski recently wrote a piece titled, ‘The coming war between PR agencies and ad agencies‘ on ZDnet. He was primarily looking at how PR agencies are encroaching ad agency domain, starting with Edelman’s ‘Show Up Differently’ messaging. Of course, he misses…

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Samantha, Jane, Gaia and ruing over annoyingly primitive human-machine interface
ideas opinion 

Samantha, Jane, Gaia and ruing over annoyingly primitive human-machine interface

March 17, 2014 by Karthik S

The first thing that hit me when Theodore finished installing the new OS and started ?speaking? to ?her?, in Spike Jonze?s Her? was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn?t really…

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Nobody knew who Rajiv Malhotra was. But he found a sneaky way to enter our lives – he simply paid Twitter!
opinion 

Nobody knew who Rajiv Malhotra was. But he found a sneaky way to enter our lives – he simply paid Twitter!

February 16, 2014 by Karthik S

I have no idea who Rajiv Malhotra is. I?m not particularly inclined to know about him either. (Sorry for the Upworthy-style title and pardon the hyperbole about nobody knowing him – just trying more interesting variations of titles!) But then, this happened…

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The NYT-Inside Llewyn Davis full-page ad’s equivalent in India. Sorta!
opinion 

The NYT-Inside Llewyn Davis full-page ad’s equivalent in India. Sorta!

January 13, 2014 by Karthik S

While the world was going nuts over A O Scott’s tweet being used by the makers of Inside Llewyn Davis in a full-page ad in The New York Times, something on a smaller scale was happening in India. The NYT ad cost…

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When Times Internet tried to hire a Zomato employee
opinion 

When Times Internet tried to hire a Zomato employee

January 9, 2014 by Karthik S

Back in early 2013, there was a minor brouhaha on Quora about an ex-employee of Zomato talking at length about why he is an ex-employee and his not-so-pleasant experience there. Many people took both sides of the argument – some, for Zomato…

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