Dense commentary on social media, PR, marketing, advertising and branding.
We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right…
I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile…
Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo…
Tom Foremski recently wrote a piece titled, ‘The coming war between PR agencies and ad agencies‘ on ZDnet. He was primarily looking at how PR agencies are encroaching ad agency domain, starting with Edelman’s ‘Show Up Differently’ messaging. Of course, he misses…
The first thing that hit me when Theodore finished installing the new OS and started ?speaking? to ?her?, in Spike Jonze?s Her? was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn?t really…
I have no idea who Rajiv Malhotra is. I?m not particularly inclined to know about him either. (Sorry for the Upworthy-style title and pardon the hyperbole about nobody knowing him – just trying more interesting variations of titles!) But then, this happened…
While the world was going nuts over A O Scott’s tweet being used by the makers of Inside Llewyn Davis in a full-page ad in The New York Times, something on a smaller scale was happening in India. The NYT ad cost…