Dense commentary on social media, PR, marketing, advertising and branding.
(This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government…
No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale…
I stumbled on a LOT of tweets on Tata’s new car, Zest, recently. This is partly because I follow BlogAdda on Twitter and they have ganged up a lot of people who I follow and many of these people are now in…
I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets,…
We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right…
I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile…
Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo…