Dense commentary on social media, PR, marketing, advertising and branding.
I generally offer a polite and insistent ‘No! Thank you!’ when the billing clerk asks me about a loyalty program/membership card. My general opinion about membership programs in stores like Shopper’s Stop, Westside, Croma etc. is that it is largely pointless. Today,…
First things first – I’m glad that I (continue to) have a specific point of view on this topic (series, for me, in this blog – part 1, part 2 and part 3), from what I shared in the past 3 episodes! So,…
I used to hate driving. It’s a pain to drive in Bengaluru traffic and if you also hate the sheer task of driving, things become quite bad. Now, I do not hate the task at all, though the traffic continues to be…
I’m *really* livid. They say one shouldn’t drive when you’re livid, particularly when you are *really* livid. I did try, however, because I was to join a panel discussion Afaqs was conducting in Bangalore. And it ended badly. Thanks to Taxi4Sure. The…
As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate…
How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India….
Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a…