The day the Earthquake struck Nepal (last Saturday – April 25), Lenskart made a terrible gaffe on Twitter (and on a text message broadcast). This. Apparently, they were not the only one and Social Samosa had a round-up of other brands who…

Kudos, Flipkart! You did the right thing by pulling out of Airtel Zero. I never agreed with the mob sentiment of uninstalling your app as a symbolic protest – it is symbolic and as easy as a Facebook Like. Thing is, people…

Note: This may seem more appropriate for my other blog, Milliblog, but the basis of what I’m exploring here is rather more about social media than about films alone.  It all started with Suhasini Maniratnam’s (Tamil film director Maniratnam’s wife and a…

This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint Myntra to shut down website by year end, to concentrate on mobile app: Report…

1998 “Hello! My name is XYZ. I’d like to complain about…” “I’m sorry about your experience. Could you please help me with your ABC number?” 2005 Dialling a number. “Triiiinnng. Triiiinnng”. “Good evening! Welcome to the IVR of Ajax Inc. Please select…

So the good guys at Reddit found that someone from Flipkart ordered from Amazon and posted a pic. Some over-enthusiastic person at Flipkart, manning their Twitter handle couldn’t let go of the opportunity and offered this retort. Others egged Amazon and I…

Stream India 2015 is my first unconference experience. The format is mighty interesting and untethering! Participants are asked to jot down their topics on a board and given the limited slots available for discussions (48 slots per day; 8 concurrent sessions, across 6…