Dense commentary on social media, PR, marketing, advertising and branding.
July 8, 2015: Media reports widely about mysterious graffiti outside Shah Rukh Khan’s home, Mannat. The graffiti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh…
I came across a lot of my Twitter friends tweeting with #JazzatBIC hashtag last weekend. I knew Honda was planning a Jazz relaunch and as a fan of the model (though I never bought it as a replacement to my wife’s 7+…
Something odd happened yesterday. We were out shopping and ended up buying tons of stuff. The usual, you know… clothes for the kids, shoes for me and wife. We had lunch outside and drove back home. While parking, I noticed a small’ish…
Update – May 20, 2015: Maggi has added another ‘digital’ relic to its auto-response protocol… the PDF file! See update at the end of this post. So our beloved Maggi is going through hell, courtesy this news report. What does Maggi do?…
Retail chains usually advertise about opening new stores (near a new locality) so that people in that locality may benefit from the proximity of the new store. Is there ever a case where a retail brand advertised that they are shutting down…
Yes, you read that right. Native advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Charity: The voluntary giving of help, typically in the form of…
The day the Earthquake struck Nepal (last Saturday – April 25), Lenskart made a terrible gaffe on Twitter (and on a text message broadcast). This. Apparently, they were not the only one and Social Samosa had a round-up of other brands who…