Dense commentary on social media, PR, marketing, advertising and branding.
Note: The title is a play on Smriti Irani telling Sagarika Ghose, on Twitter, not to be a ‘coward’ and talk (tweet) behind her back, without tagging her handle. ___ You may have noticed a fine print in some television commercials (TVCs)…
The sheer irony is that the photo that started it all looks so serene and peaceful! This is how it started and degenerated, for the record. I noticed Navdha Dhingra’s tweet last evening. This one: I was curious why Lonely Planet India deleted…
Imagine you have Shah Rukh Khan’s phone number. Landline number of his office or home, or his mobile number. You call him excitedly and you hit a voicemail. It’d say, “You have reached the voicemail of Shah Rukh Khan. I’m not able…
Noticed Xiaomi India head, Manu Kumar Jain, thanking people for the Diwali flash sale they conducted on November 3rd. This is what he said. Remembered that he had tweeted something similar earlier too. This. I’m genuinely intrigued. Can a mad rush and…
All India Bakchod has the notable distinction of mainstreaming the otherwise foul Hindi/Urdu word ‘Chod’ (The F word in Hindi/Urdu slang), so much that propah print publications and TV channels have no qualms in saying/using ‘Bakchod’ these days, in India. Last week,…
May I request you to bear with me while I describe something really stupid? Please? So I walk into a shop. It’s big, brightly light and very inviting. I see tons of things I need, at great prices. I pick up a…
July 8, 2015: Media reports widely about mysterious graffiti outside Shah Rukh Khan’s home, Mannat. The graffiti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh…