Dense commentary on social media, PR, marketing, advertising and branding.
I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: . Here’s another brand using the same tactic really well! Visible, a…
The phrase ‘personal branding’ still makes a lot of people queasy. I had a conversation with a tech. industry veteran yesterday and he said the first thing that comes to his mind when he hears ‘personal branding’ is ‘vanity’! He’s not alone,…
We probably didn’t consciously think about horizontal vs. vertical till desktop printing and Microsoft Word happened. But, after smartphones came into our lives, we’re starting to see a lot more things in ‘vertical’ orientation! There are vertical currencies now. Here are those,…
I wrote about Twitter threads and one writer’s use of threads to tell a highly engaging story entirely on Twitter, . The crux is that a thread offers sequence and continuity to communication. It makes the audience want to know if there’s…
I have written about Twitter Threads earlier. They are unlike any other form of content mankind has seen before. No, I’m not exaggerating at all. Read my post and you’d know: . Here’s one of my favorite recent threads on Twitter. This…
After writing and every other regional language is either shoehorned ignorantly or ignored, here are 2 examples of TV advertising! The first is by Britannia, for a contest they are running via Milk Bikis, for a free educational trip for children and…
Hey, what an idea!! Ricardo Gareca, the coach of the Peruvian national football team, announced after the 2018 Russia World Cup, that he was going to Argentina, where he is from, to think about whether he would renew a new contract with…