Dense commentary on social media, PR, marketing, advertising and branding.
CLR (Calcium Lime Rust) is a range of household cleaning products from the parent group Jelmar. They are more known for the ‘as seen on TV’ style ads. One of their recent marketing activity intrigued me enormously. They did a survey with…
I had written about . Specifically on the use of QR codes in print advertisements as early as 2010 (by Ford) and as recently as early this month, by ITC. The use-cases haven’t really evolved – they end up showing something that…
We have ‘Uber for this’ and ‘Uber for that’, so why not an ‘Uber for cards’? That’s debit or credit cards! I came across two startups that promise precisely that. Both Circles (URL registered on June 16, 2019) and UseMyCards’ BuyHatke (URL…
If I ask you which one I should opt for, between Netflix and Prime Video, what would you say? You’d perhaps do a cost-benefit analysis based on the fee charged by each platform and the benefits against that fee, in terms of…
I follow Surendhar on Twitter for his South Indian films related updates. Occasionally, he also started tweeting a lot about Airtel. The first one I noticed was on November 2, 2018. This one: I thought that looked unusual. It sounds like a…
Royal Enfield has launched a new campaign for Bullet, called #MyBullet. There are 3 films were developed by Royal Enfield’s in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications. All 3 films are directed by Aloke Shetty. I…
This new packaging idea by KitKat in Japan is as adorable as it is intelligent! Nestlé Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…