Dense commentary on social media, PR, marketing, advertising and branding.
We have ‘Uber for this’ and ‘Uber for that’, so why not an ‘Uber for cards’? That’s debit or credit cards! I came across two startups that promise precisely that. Both Circles (URL registered on June 16, 2019) and UseMyCards’ BuyHatke (URL…
If I ask you which one I should opt for, between Netflix and Prime Video, what would you say? You’d perhaps do a cost-benefit analysis based on the fee charged by each platform and the benefits against that fee, in terms of…
I follow Surendhar on Twitter for his South Indian films related updates. Occasionally, he also started tweeting a lot about Airtel. The first one I noticed was on November 2, 2018. This one: I thought that looked unusual. It sounds like a…
Royal Enfield has launched a new campaign for Bullet, called #MyBullet. There are 3 films were developed by Royal Enfield’s in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications. All 3 films are directed by Aloke Shetty. I…
This new packaging idea by KitKat in Japan is as adorable as it is intelligent! Nestlé Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…
Back in July, I had written about . Here are 2 instances of the silver generation in print ads, from recent times. Both these ads stood out for me and called for attention during my morning newspaper reading session. The Royale Township…
I was invited to moderate a panel for the CII-conducted conference on new-age facility management. The event was titled, ‘New age facility management enabling business outcomes’! Now, I honestly have no clue about the facility management function at all. I have been…