Dense commentary on social media, PR, marketing, advertising and branding.
22 reported snags due to a Pratt & Whitney engine. Almost all media reports mention Pratt & Whitney by name and it has become a household brand in evoking fear. And yet, they have the temerity to go into damage control mode…
Pepsi’s advertising in India has always been garishly over-the-top, right from the days of Yehi Hai Right Choice, to Pepsi Thi Pee Gaya. We tend to watch it with the same sense of disbelief as we do with a David Dhawan film….
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…
When I say ‘diapers’, which brand comes to your mind? Huggies, from Kimberly-Clark? Or Pampers, from Procter & Gamble? Between last week and this, both the global diapers brands have launched advertising campaigns that are almost a mirror-image of each other! Pampers…
There is something endearing about long client-agency relationships in advertising. People change on both sides, but a good working relationship transcends individuals since the agency embodies the client’s work and identity, while the client completely trusts the agency to do so, and…
UPDATE: This idea by Burger King has been summarily obliterated by another brand 🙂 See the end of this post for the update. There are brands, reasons and situations where showcasing something not-so-pleasant, disgusting or nauseating in advertising may be useful to…
UPDATE: An earlier version of this post was titled, “Lay’s chips put a mouth on their packs. An Indian chips brand did it in 2016!”. The following is an additional context based on the new information. The rest of the post, as-is,…