Dense commentary on social media, PR, marketing, advertising and branding.
Xiaomi launched a fun campaign yesterday that the brand’s mighty vocal (but not for local, as the many replies remind him) India CEO announced on Twitter. It’s a nice idea, actually. Mi launched a ‘magazine’ (at a time when the media industry…
On April 6th, I had written about similar advertising ideas emanating out of us all being in a similar situation owing to the pandemic-induced lockdown. We may be thinking in similar ways because we’re all stuck at home and in the advertising…
I’m sure you’d have heard about the , “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. These days, the marketing and advertising equivalent of that is, “If a campaign is…
The cooking oil brand Gold Winner ‘executed’ a campaign for Mother’s Day, yesterday, on Twitter. Take a look. 1/ Mass copy-paste, engineered Twitter campaigns are not new anymore after politicians have exploited that silly tactic to the hilt. But using the same…
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…
Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…
I had a say on HDFC Bank’s idea of using their own logo to allow for social distancing, and in the process making people step on its logo, for , on April 17th. The idea has been conceived and executed by Leo…