Dense commentary on social media, PR, marketing, advertising and branding.
The cooking oil brand Gold Winner ‘executed’ a campaign for Mother’s Day, yesterday, on Twitter. Take a look. 1/ Mass copy-paste, engineered Twitter campaigns are not new anymore after politicians have exploited that silly tactic to the hilt. But using the same…
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…
Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…
I had a say on HDFC Bank’s idea of using their own logo to allow for social distancing, and in the process making people step on its logo, for , on April 17th. The idea has been conceived and executed by Leo…
Britain’s ITV, a TV network that competes with BBC, has been running a mental wellness campaign called ‘Britain Get Talking’ since October 2019. The launch was quite dramatic, to put it mildly! Conceived by ITV’s agency, Uncommon, they literally paused live TV…
I could argue that Coca-Cola, that over-sweetened, carbonated water that spends gazillions of money in advertising globally and is a dominant cause of obesity (along with other junk, fast-food brands), but I fully understand if you want to counter-argue that it is…
Amul is on a nostalgia trip! But I loved the fact that it wasn’t for no reason, but for a specific context! And across media formats! The context is this: since Ramayana is on our TVs again, Amul dug up and shared…