Dense commentary on social media, PR, marketing, advertising and branding.
I do not wear a watch. I stopped, many years ago. I may have a couple of Timex/Titan watches at home, unused, deep inside some shelf. I do not intend to buy a watch for myself in the foreseeable future. I do…
I had written about decision-makers and decision influencers recently. In most B2B communication, the decision-makers are C-level executives, so the brands that sell to the organization frame their communication to suit the needs of that C-level executive. For instance, while I was…
First, there was print media. It had stuff that we should know, things that informed us. Then they started having ads in them, to support the printing and salary costs, since the cover price alone wasn’t enough to cover them. At some…
Levi’s is going through a rough patch now because of the pandemic. But it has a legendary brand created and nurtured in the past. One agency was behind many of these ads that created this legend – BBH (many of these were…
A couple of outdoor displays that I was really impressed by, recently. The first one is from Seoul, South Korea. The COEX convention center in the Gangnam-gu area of Seoul is seen as Korea’s Times Square. In March 2018, worked with CJ…
On July 8, 2020, Supriya Sahu IAS, currently posted as Principal Secretary and Managing Director of The Tamil Nadu Small Tea Growers’ Industrial Cooperative Tea Factories’ Federation Limited in Coonoor, tweeted a piece of news citing the Tamil daily Dinamalar, and The…
In marketing, advertising and sales, we have the concept of decision-makers and decision influencers. For instance, in the famous Old Spice 2010 campaign, “The Man Your Man Could Smell Like” by Wieden+Kennedy, the decision-makers were men, but the decision influencers, and to…