Dense commentary on social media, PR, marketing, advertising and branding.
The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….
Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…
Apple has been using the privacy narrative for a few years, in its advertising. Apple is perhaps the only company in the entire world that could convincingly (ok, reasonably convincingly, given that they have a deal with Google for a lot of…
If you are old enough to wonder about such things, I’m reasonably sure you would have wondered why ads for menstrual hygiene products (like sanitary pads or tampons) use blue-colored liquid instead of red to demonstrate the product efficacy. The color and…
Since the pandemic went berserk in March (at least in India) and the lockdowns ensued (in many parts of the world), we have all come to depend on the inevitability of the internet a lot more. There is no other way to…
I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…
As a vegetarian—born into a vegetarian family—I find it is too late to develop new tastes after 4 decades in this planet. I have considered ‘trying’ non-vegetarian food a few times, but these kinds of wiring goes beyond the mouth and tongue…