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Category: marketing & advertising

Comics need not be laughing matter
communication ideas marketing & advertising opinion 

Comics need not be laughing matter

September 10, 2020September 10, 2020 by Karthik S

The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….

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Gender and dishwashers – Voltas Beko vs. Bosch
marketing & advertising opinion social media 

Gender and dishwashers – Voltas Beko vs. Bosch

September 9, 2020September 9, 2020 by Karthik S

Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…

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The disconnect in Apple’s latest privacy-centric ad
marketing & advertising opinion 

The disconnect in Apple’s latest privacy-centric ad

September 7, 2020June 10, 2021 by Karthik S

Apple has been using the privacy narrative for a few years, in its advertising. Apple is perhaps the only company in the entire world that could convincingly (ok, reasonably convincingly, given that they have a deal with Google for a lot of…

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Bleed blue?
marketing & advertising opinion 

Bleed blue?

September 4, 2020September 4, 2020 by Karthik S

If you are old enough to wonder about such things, I’m reasonably sure you would have wondered why ads for menstrual hygiene products (like sanitary pads or tampons) use blue-colored liquid instead of red to demonstrate the product efficacy. The color and…

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How do you behave when your internet is down?
marketing & advertising opinion 

How do you behave when your internet is down?

September 3, 2020September 3, 2020 by Karthik S

Since the pandemic went berserk in March (at least in India) and the lockdowns ensued (in many parts of the world), we have all come to depend on the inevitability of the internet a lot more. There is no other way to…

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Out-of-the-paper ideas in print
creative ideas marketing & advertising opinion 

Out-of-the-paper ideas in print

August 31, 2020August 31, 2020 by Karthik S

I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…

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Lightlife vs. Impossible and Beyond Meat
communication marketing & advertising opinion 

Lightlife vs. Impossible and Beyond Meat

August 27, 2020January 16, 2023 by Karthik S

As a vegetarian—born into a vegetarian family—I find it is too late to develop new tastes after 4 decades in this planet. I have considered ‘trying’ non-vegetarian food a few times, but these kinds of wiring goes beyond the mouth and tongue…

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