Dense commentary on social media, PR, marketing, advertising and branding.
The Delhi High Court heard the arguments in the defamation case launched by Karan Bajaj, WhiteHat Jr’s founder, against Pradeep Poonia, yesterday. Page 5 of the by Karan Bajaj has this:advertisements concerning an imaginary child who the Plaintiffs christened “Wolf Gupta” Let…
I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…
There is advertising. And there is journalism. The difference used to be primarily about who says what, where, and who pays for it. The brand’s voice is reflected as-is in advertising which is placed in media channels for a fee. The brand’s…
McDonald’s UK has been making Christmas-themed ad films for a long time. For example, in 2016, Leo Burnett London produced the ‘Juliette the Doll’ film that, like Pinocchio, has a wooden puppet doll coming alive. In 2017, McDonald’s UK and Leo Burnett…
The ‘Mouth Spray’ category in India has traditionally been very small. The kind of brands that occupy the space seem small and lesser-known, or unknown. This is mostly because none of the brands that have a larger play in the oral care…
This is unlike anything I have seen before! Foot Locker, the American sportswear and footwear retailer, has released a new entertainment hub called ‘The Endless World of Air Max’, dedicated to all things Nike Air Max. What’s truly unique about the hub…
Cadbury’s new “This is not just a Cadbury ad”, wherein, in the garb of a Cadbury’s Celebrations (positioned as Mithai for Deepavali) ad film they showcase names of local stores based on the viewer’s pin code, is one among many recent ads…