Mind your attention
I really enjoyed watching this ad film (from 2015) for Škoda Fabia by the agency AIS London. Let me not spoil it for you – watch it first, and then read the rest of this post. This ad is what I’d call…
Category: marketing & advertising
Hands and feet
In September 2020, I stumbled upon 2 ad films that focused on a body part and seemed diametrically opposite! McDonald’s German ad film by the agency Track was framed using the most obvious behavior change of our lives in recent times –…
The man in the monkey mask
I came across Ankur Indoria’s story via The Hindu. I absolutely love Ankur’s spirit! Here’s a BBA graduate refusing to wait for an internship opportunity in some company and trying his hand at entrepreneurship however small it may be in size or…
Refreshingly honest self-reviews
Eight years ago, I had written about how Nokia was called out for publishing a ‘review’ of the Nokia Lumia 620 on their own website. I’m reasonably sure that such practices won’t even pass muster these days. Many brands publish product-related and…
Embellished reviews
Usually, product/service owners use reviews they get as a way to further market the product to more people. This is most common in products like books and movies. Authors/publishers and movie producers show their content/products to a select audience (usually from the…
Questions. Questions.
Two ads. Both from France. Both from October 2020! The connecting thread?Questions! First off, Mustela, a skin-care brand meant for babies, children, and pregnant women. Their ad film, by the French agency Fanfare, uses questions as a narrative device to propel the…
Human roots as a narrative device
This new ad film for Elder, a UK-based care agency, is by the UK-based agency Love or Fear. Watch the film first: From a purely aesthetic sense, the idea of using stop motion animation using wool, felt (a textile material that is…