Dense commentary on social media, PR, marketing, advertising and branding.
Open any print newspaper on the weekends—across India—and you may see tons of large ads by real estate brands. Week after week! The real estate category has a fairly long gestation period for sales closure – given the high cost involved, they…
I had written about true wireless earbuds in March this year – on how they advertise their features to make a marketing pitch. The most common positioning seems to be built on the following features: fit (that it will stay!) touch-based features…
Two brand ads that ask parents to ‘make time’, but how each brand goes about doing it says a lot about the brands (as well as the agencies, I suppose). First, P&G’s Tide washing powder. Armed with an IMRB data point that…
Almost all businesses are created and run on the basis of customers coming to them more than once – hopefully, many times. All social media platforms (and their mobile apps) are built on the basis that people use them relentlessly. The more…
Citi is the global partner of the IPC (International Paralympic Committee). Ahead of the Tokyo 2020 Paralympic Games, Citi and its agency Publicis North America have launched a new campaign to highlight the athletic achievements of Paralympians and change the public’s general…
Ola co-founder and CEO Bhavish Aggarwal did something interesting recently. He took a test ride of Ola’s soon-to-be-launched electric scooter. Here is the video that he shared. That brings me to two different threads of thought: Bhavish posing as a user of…
“Antarctica hits record temperature of 18.3 degrees Celsius, UN confirms”. When I saw this headline a few days ago, I literally fell from my seat. 18 degrees is the temperature in Ooty. That simply cannot be the temperature in Antarctica! There must…