Dense commentary on social media, PR, marketing, advertising and branding.
When you see an ad featuring a famous person, what goes on in your mind? Take this new ad for Cinthol featuring actor Siddharth. He plays a doctor in the ad. We (the audience) know that Siddharth’s profession is that of an…
The broader topic is gun violence – something we, in India, could also relate to, and it is a global problem. It is also a morbid topic to deal with, in communications. But within that broader theme, three advertising efforts approach focused…
Related post, from April 2012!! – The opportunity cost of an e-commerce purchase. When all other factors are the same, how could brands still differentiate and be ‘the chosen one’ in the consumers’ minds? Consider the grocery delivery segment in India right…
Between October 2018 and August 2021, nothing much seems to have changed. Prithvi Shaw | Sindhu PVBaseline VenturesThe Economic Times – Gaurav Laghate 🙂 At the core is a question that was initiated in October 2018, probably for the first time this…
”, besides being a 1965 song by Tim Hardin that was later covered by artists like The Carpenters and Rod Stewart, is something of a mantra in advertising agencies. The agencies call it RTB. The RTB is simply the reason why the…
Alcohol and water already have a significant connection – the latter is used in cocktails, and also frozen water (ice) is a default addition to many alcoholic drinks. Then there are the utterly funny surrogate ads from India where a well-known alcohol…
The British advisory body The Sleep Council coined the phrase ‘junk sleep’ in 2007 after looking at the results of a poll it conducted of 1,000 teenagers from the UK. The poll of 1,000 youngsters aged 12 to 16 found that 30%…