Dense commentary on social media, PR, marketing, advertising and branding.
The British advisory body The Sleep Council coined the phrase ‘junk sleep’ in 2007 after looking at the results of a poll it conducted of 1,000 teenagers from the UK. The poll of 1,000 youngsters aged 12 to 16 found that 30%…
Back when TV was new (in our homes), when a TV show had the sound of a phone ringing, we may have looked at our own home’s landline phone and wonder if it was the one ringing. And then realize that it…
When the mega lockdown was announced in March 2020, it started an increased interest and demand for devices and gadgets that can help us do household work. So, more interest and demand for dishwashers, automatic vacuum cleaners, washing machines, better mops, etc….
I have always looked at ads from chappal brands with a lot of interest. I say ‘chappal’ because I don’t want to call it ‘footwear’ and include all kinds of footwear. Chappal is a category, based on pricing and socio-economic target audience…
Last month, an elephant that smashed through a kitchen wall at a home in Thailand made news globally. While it was funny to see countless memes around it (including one that made me laugh out loud; it had the elephant’s pic along…
Budweiser India had a marketing misfire in April this year when they got Messi portraits painted over existing street art in Mumbai and Delhi. It was widely called out as a ‘hijack’ where commercial advertising hijacked over organic street art. However, the…
Open any print newspaper on the weekends—across India—and you may see tons of large ads by real estate brands. Week after week! The real estate category has a fairly long gestation period for sales closure – given the high cost involved, they…