Dense commentary on social media, PR, marketing, advertising and branding.
Shorter version on audio: YouTube: Spotify: Full post: After a long time, I’m glad to see a new underwear brand ad that has a relatable insight, is layered with an eye-popping narrative device, and is also humorously engaging 🙂 I’m referring to…
In February 2022, Perspectus Global, a research firm, was commissioned by the advertising agency CPB (Crispin Porter Bogusky) to conduct research of 1,000 UK-based parents with primary school-aged children (5 to 11 years) and 1,000 UK-based children aged 5 to 11 years….
Shorter version on audio: YouTube: Spotify: Full post: The new ‘Bin Boy’ ad from Hindustan Unilever, made by Ogilvy India, takes one-and-a-half minutes to reveal the point it is trying to make after an extended period to set the context that is…
Last year, I had written about a delightful ad for a private train company in the UK—Avanti—by the agency adam&eveDDB. This one… While writing about it last year, I framed it with the intrigue I felt when I watched it the first…
I was on my way to being mostly indifferent to Spinny’s new ad that features Sachin Tendulkar and where they take the emotional route to showcase the journey of a family as they plan to buy their first car – a used…
How many times, and how many different ways can the same creative idea be used… or re-used? That would perhaps depend on how many different client-centric interpretations the respective ad agencies can tweak the idea into! Here is a demonstration of the…
Having worked on quite a few corporate employee advocacy programs, and having trained over 1,000 employees across large organizations on how to handle employee advocacy content on social media, I have given the topic a lot of thought over the last 10+…