Dense commentary on social media, PR, marketing, advertising and branding.
Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…
Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…
When McDonald’s launched their all-day breakfast service, they searched Twitter for people who requested for that and replied to them. Here are a couple – McD replying in 2015, to tweets from 2007 and 2008. If you thought going back to old…
Given the mad interest in PUBG among kids, I do expect Baba Ramdev to create a PUBG-equivalent mobile game. After all, he did try creating a chat app called Kimbho, so why not a game, next? Only difference – the game won’t…
A couple of weeks ago, while I was in Delhi on work, I stayed at a hotel for 6 days. During the stay, one afternoon, as I walked out of my room, a lady—a hotel staff—in the corridor saw me and enquired…
This is such a simple idea that anyone would go, ‘Why didn’t I think of that?’. That’s the hallmark of great ideas anyway. Marathons are dime a dozen these days – our Facebook feeds are full of people biting their medals; deservedly…
A nifty idea by the Swiss agency Jung Von Matt/Limmat, for client Samsung. They created a smartphone app which has biographical information about well-known historical figures from school students’ history books. But, instead of just presenting that information the way they are,…