Run… for your life
An ad film that hit very close to comfort for me 🙂 This is for the sporting goods retailer Rebel, by the Australian agency The Monkeys that was acquired by Accenture in 2017. From 2008/9 to 2018, I have woken up at…
Category: ideas
Language of the heart
Go directly to: 6 simple, common-sense based rules for pan-Indian, multi-edition advertising. An interesting mishmash attempt at using regional languages by Havells’ Lloyd, yesterday, in The Times of India. First off, I’m very glad that they even bothered to localize some of…
Own, stream, rent.
There are enough jokes online about unreturned, overdue library books. In our present times, though, ‘library’, ‘unreturned’ and ‘overdue’, all sound like vestiges of a different era. With physical goods like home, car/bike, furniture etc. we started by buying them outright. We…
The lost eateries project
Back in the late 1990s when I had just started working in Delhi, as a Tamilian in love with paneer and all-things-Punjabi-food, I used to thoroughly relish eating out. Delhi was foodie heaven for me and the prospect of cheap/affordable Punjabi food…
Squeezing ketchup
Pouring ketchup out of a glass bottle has always been a painful task. Back in the late 1970s, Heinz, a market leader of ketchup in the US tried to tackle this consumer problem using marketing creativity. They framed the slowly moving ketchup…
Comics need not be laughing matter
The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….