Dense commentary on social media, PR, marketing, advertising and branding.
Year 2 of making this list! Here’s the list from 2021, for context. Let me reiterate: this list is not based on ad effectiveness. Effectiveness metrics, in whatever way it is measured, would be available only with the people who made the…
The recent Diwali ad by Sabhyata, a clothing brand, made by the agency ‘P se Picture’ garnered a lot of praise. The narrative in this ad reminded me of a classic episode of Darpan or Katha Saagar that I used to love…
Shorter version on audio: YouTube: Spotify: Full post: Let me start with a disclosure: I am a huge fan of McDonald’s Paneer Burger. They seem to have made it hotter/spicier recently compared to what it seemed to have been a few years…
I don’t specifically recall when my mobile phone network moved from 3G to 4G. 4G arrived in India around 2012 and I don’t recall a pricing difference (at least in my Airtel post-paid connection) between the 2 networks or even being given…
From the point of view of the people depicted in advertisements, I’d perhaps split them into two broad buckets:1. Be like them2. Don’t be like them ‘Be like them’ ads showcase the ideal version of the consumers if they used the brand….
I had written about an advertising campaign around paper straws (replacing plastic straws) . Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…
The new ad for SBI Mutual Funds’ SBI Savings Fund (I couldn’t find the agency; presumably by FCB Ulka since they won the mandate in 2017) makes for an interesting watch for multiple reasons. On its own, it is both entertaining and…