Dense commentary on social media, PR, marketing, advertising and branding.
Two Women’s Day 2023 campaigns by automobile companies that stood out for me, for vastly different reasons: Ford and Mercedes. Ford’s campaign, by the agency VMLY&R, was something of a crowd favorite, given the number of people I noticed sharing it on…
Update: Tata Sky did the same back in 2015, in a series of 13 interconnected ad films based on the same story, plot, and protagonists. Agency: Ogilvy. Playlist at the end of this post. — HDFC Life’s new campaign titled ‘The Missing…
Swiggy’s Valentine’s Day 2023 ad film by the agency Talented is possibly* (see update at the end of this post) India’s first ad that uses the screenlife format. Screenlife is a visual narrative device that tells the story using a digital screen,…
Here we go, exactly one year later! 🙂 Last year, in February, I had written about the use of anthropomorphism as a creative device in advertising. Simply put, anthropomorphism is giving human form to things/objects. This works very well in advertising since…
Back in January 2018, Ogilvy had done an outstanding ad film for Asian Paints. It was called ‘Homes Not Showrooms’ and it followed an old father going around his son’s new home along with his grandson, trying to do something on the…
Take a look at some of these classic (meaning: 1980s) ads. Britannia Marie, 1981 Britannia Bourbon, 1985 Britannia Good Day, 1989 And then, take a look at some of these newer ads. Britannia 50-50 Maska Chaska, 2014 Britannia Jim Jam, 2014 From…
Have you closely observed how people (actors) react in advertisements? Take a basic example: McDonald’s. Most McDonald’s ads have someone r-e-a-l-l-y enjoying their burger, slurping… tongue out to lick some sauce, and so on. Considering I love McDonald’s paneer burger, I quite…