I really loved this campaign for BIC pens, by VMLY&R, Sao Paulo, Brazil. I recall Flair using the ‘longest writing pens’ plank to talk about how long the pen lasts, using ‘Writes upto 10,000 meters’ as a context for us to understand…

I recently stumbled on a post on LinkedIn about Akshay Kumar being signed as a brand ambassador for the Massey Ferguson brand of tractors. Now, I have always been fascinated by tractors, like that has recently become very vocal on social media…

This 2016 campaign, called ‘It’s that affordable’, by Memac Ogilvy, uses a really interesting tactic. To send the message that products in IKEA are ‘affordable’ (not ‘cheap’), they use a simple and effective way for us to understand the range of prices…

The latest Lloyd TV ad featuring ‘power couple’ Deepika Padukone and Ranveer Singh is definitely one of the better-scripted ones I have seen. I didn’t like the earlier one (Lloyd air conditioner) as much as the new one for the TV range…

The Department of Environment Northern Ireland (DOE, NI) doesn’t beat around the bush when it comes to road safety. Some of its videos are downright gruesome and dramatic. (Watch these 2 videos at your own discretion. They ARE GRUESOME and have been…

One category of advertising that I can never comprehend or understand is ‘fashion’. To be honest, my reaction, when I see the fantastic video advertising the fashion industry produces is incredulity. Incredulous for 2 different reasons: one, that the client spent so…