Dense commentary on social media, PR, marketing, advertising and branding.
Back in my agency days, I clearly recall an interaction with a young planner because my jaw dropped to the ground. We were discussing a client’s brief and within the context of sharing an idea for that client, I referred to Enid…
With the possibilities offered by AI, it was eventual that the advertising industry was going to have fun with it. Think of the most basic AI use case: to replicate someone’s voice to say anything (based on your input). Even better, make…
“In a way, ‘tea’ is also a kind of social network through which we make so many connections and relationships and end up calling them ‘friendship’ or ‘love’. We make these connections so effortlessly, like ‘Ok, let’s meet for tea sometimes’, or…
The new Zomato ad may generally seem like a severe stretch and massively pointless. After all, who really cares how Zomato is pronounced as long as we get what we want, on time? But, like all good campaigns, the Zomato campaign seems…
Advertising is an awkward combination of fiction and non-fiction. To be interesting, it needs to use fictional elements that lead to suspension of disbelief on the part of the viewers. So, when Axe shows that women get magnetically attracted to the scrawny…
Two Women’s Day 2023 campaigns by automobile companies that stood out for me, for vastly different reasons: Ford and Mercedes. Ford’s campaign, by the agency VMLY&R, was something of a crowd favorite, given the number of people I noticed sharing it on…
Update: Tata Sky did the same back in 2015, in a series of 13 interconnected ad films based on the same story, plot, and protagonists. Agency: Ogilvy. Playlist at the end of this post. — HDFC Life’s new campaign titled ‘The Missing…