Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: creative

RAW Pressery’s full almonds
creative opinion 

RAW Pressery’s full almonds

August 19, 2019August 19, 2019 by Karthik S

I stumbled on RAW Pressery’s Almond Milk at a Star Bazaar near home recently. Now, I have no specific interest in almond milk but do know (registered in the back of my mind) about the range they have – unsweetened almond milk,…

No comment
Continue Reading
A YouTube hack with interactive marketing potential
creative opinion 

A YouTube hack with interactive marketing potential

August 15, 2019August 15, 2019 by Karthik S

I have always wondered how it would be to be a DJ 🙂 Particularly when I see a DJ at a turntable in a pub/restaurant. In that context, this is an interesting idea by BBDO New York, for their client Bacardi. The…

No comment
Continue Reading
Connecting Thomson (travel brand), Sentosa Singapore and Cinemark Argentina
creative opinion 

Connecting Thomson (travel brand), Sentosa Singapore and Cinemark Argentina

August 7, 2019August 7, 2019 by Karthik S

Ideas are just ideas. Across time and interpretation. Or is it? Thomson, the TUI Travel-owned travel brand, famously launched its Simon The Ogre ad film back in December 2013. The film was conceived by the agency BMB (Beattie McGuinness Bungay). Watch the…

No comment
Continue Reading
Always stand erect – 2019, 2016 and 2008
creative ideas opinion 

Always stand erect – 2019, 2016 and 2008

August 5, 2019August 5, 2019 by Karthik S

The condom brand Skyn recently entered the sexual medicine category by launching Arise, an erectile dysfunction (ED) pill. The product’s packaging was created by designer Jean-Baptiste Fastrez, through Skyn’s agency Sid Lee (Paris branch). The unique feature of the packaging is that…

No comment
Continue Reading
Ambuja Cement’s ‘Chhat Pe Milte Hain’
creative opinion 

Ambuja Cement’s ‘Chhat Pe Milte Hain’

August 1, 2019August 1, 2019 by Karthik S

This Ambuja Cement film came much before the Ford Figo Dilli Mohalla video I shared last week (on LinkedIn: ), but I saw it only now. The connecting thread between both films is that they have a non-living entity acting as the…

No comment
Continue Reading
Tata Pravesh’s #DoorwayToGreen
creative opinion 

Tata Pravesh’s #DoorwayToGreen

July 26, 2019July 26, 2019 by Karthik S

I stumbled on this web film by Tata Pravesh, a brand from Tata Steel that makes steel doors with wood finish and windows via an alumni Whatsapp group. Found out that it was conceptualized by J Walter Thompson, Kolkata and directed by…

No comment
Continue Reading
Silver generation as leads in Indian advertising
creative opinion 

Silver generation as leads in Indian advertising

July 9, 2019July 9, 2019 by Karthik S

Have you seen the Swiggy ad aired during the Cricket World Cup 2019? Of course, you have – I read that it is the most liked ad during the world cup so far. What’s unique about it, besides the wit? It has…

No comment
Continue Reading

Posts pagination

Prev 1 … 38 39 40 … 42 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes