This Ambuja Cement film came much before the Ford Figo Dilli Mohalla video I shared last week (on LinkedIn: ), but I saw it only now. The connecting thread between both films is that they have a non-living entity acting as the…

I stumbled on this web film by Tata Pravesh, a brand from Tata Steel that makes steel doors with wood finish and windows via an alumni Whatsapp group. Found out that it was conceptualized by J Walter Thompson, Kolkata and directed by…

Have you seen the Swiggy ad aired during the Cricket World Cup 2019? Of course, you have – I read that it is the most liked ad during the world cup so far. What’s unique about it, besides the wit? It has…

I have no awareness of the American insurance brand Travelers, except for the fact that my boss at Social@Ogilvy, John Bell had joined them as the digital head after he quit Ogilvy. So, when I stumbled on this new campaign by Travelers,…

Having tracked plagiarism in music since the late 90s (, though defunct, and I did a 42-weeks series on the topic for Filmcompanion, called Carbon Copy), I have always been interested—and fascinated by similarity of ideas in all forms of art. Hence,…

I really loved this campaign for BIC pens, by VMLY&R, Sao Paulo, Brazil. I recall Flair using the ‘longest writing pens’ plank to talk about how long the pen lasts, using ‘Writes upto 10,000 meters’ as a context for us to understand…