Dense commentary on social media, PR, marketing, advertising and branding.
Ideas are just ideas. Across time and interpretation. Or is it? Thomson, the TUI Travel-owned travel brand, famously launched its Simon The Ogre ad film back in December 2013. The film was conceived by the agency BMB (Beattie McGuinness Bungay). Watch the…
The condom brand Skyn recently entered the sexual medicine category by launching Arise, an erectile dysfunction (ED) pill. The product’s packaging was created by designer Jean-Baptiste Fastrez, through Skyn’s agency Sid Lee (Paris branch). The unique feature of the packaging is that…
This Ambuja Cement film came much before the Ford Figo Dilli Mohalla video I shared last week (on LinkedIn: ), but I saw it only now. The connecting thread between both films is that they have a non-living entity acting as the…
I stumbled on this web film by Tata Pravesh, a brand from Tata Steel that makes steel doors with wood finish and windows via an alumni Whatsapp group. Found out that it was conceptualized by J Walter Thompson, Kolkata and directed by…
Have you seen the Swiggy ad aired during the Cricket World Cup 2019? Of course, you have – I read that it is the most liked ad during the world cup so far. What’s unique about it, besides the wit? It has…
I have no awareness of the American insurance brand Travelers, except for the fact that my boss at Social@Ogilvy, John Bell had joined them as the digital head after he quit Ogilvy. So, when I stumbled on this new campaign by Travelers,…
Having tracked plagiarism in music since the late 90s (, though defunct, and I did a 42-weeks series on the topic for Filmcompanion, called Carbon Copy), I have always been interested—and fascinated by similarity of ideas in all forms of art. Hence,…