As far as world-uniting ideas go, the Swatch Time remains my favorite. It’s audacious, but with a practical utility value that could potentially appeal to the entire world. Back in 1998, the Swiss watch company Swatch proposed a new way to approach…

I had written about 2 interesting brands last year. A Canadian device skin brand called dbrand that oozes abrasive attitude on social media (particularly Twitter) and stays on-character. See: A brandless brand that’s literally called ‘Brandless’. See: Here’s a combination of both…

I have grown up liking and thinking positively about Dabur’s Pudin Hara, because my dad was, and is, a huge fan of the product. And the brand has been one of the early advertisers on TV, with the Doordarshan ads reiterating its…

You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…

Firstborn, a design and innovation agency has created the “Expedition Two70” experience for the Royal Caribbean, supposedly an augmented reality first-ever, a fully immersive AR built to function on a ship. It seems that traditional AR methods are designed for stable ground,…