Dense commentary on social media, PR, marketing, advertising and branding.
I have grown up liking and thinking positively about Dabur’s Pudin Hara, because my dad was, and is, a huge fan of the product. And the brand has been one of the early advertisers on TV, with the Doordarshan ads reiterating its…
You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…
Firstborn, a design and innovation agency has created the “Expedition Two70” experience for the Royal Caribbean, supposedly an augmented reality first-ever, a fully immersive AR built to function on a ship. It seems that traditional AR methods are designed for stable ground,…
This is from a Coimbatore-based restaurant called RHR. I visit Coimbatore often; stupendously good drive from Bengaluru. Will definitely visit this restaurant the next time. The message they have displayed, for their customers, is a classic nudge that would make Richard Thaler…
Last Thursday was a big opportunity for brands and agencies to showcase their creativity because 2 big occasions fell on the same day – Independence Day and Raksha Bandhan. The former is decidedly pan-Indian, and the latter, while being predominantly ‘North Indian’,…
I stumbled on RAW Pressery’s Almond Milk at a Star Bazaar near home recently. Now, I have no specific interest in almond milk but do know (registered in the back of my mind) about the range they have – unsweetened almond milk,…
I have always wondered how it would be to be a DJ 🙂 Particularly when I see a DJ at a turntable in a pub/restaurant. In that context, this is an interesting idea by BBDO New York, for their client Bacardi. The…