Dense commentary on social media, PR, marketing, advertising and branding.
Google Maps was launched on February 8, 2005. It turns 15, today! And it is also one of the few apps that I’d pay to use on my phone; I find it that indispensable! But, this is one of those ‘How did…
Watch the trailer of Thappad, first. The end-credits of Thappad’s trailer. Notice something different? No? Let me explain. I usually always look at the name of the music composer (composers, these days) in the end credit of trailers, and noticed ‘Anurag Dipali…
It was quite a surprise to see Lifebuoy’s ad in Hindustan Times, Mumbai edition (January 31, 2020). And then again in Telegraph, Kolkata, on February 1, 2020. The word-building around FIGHTS seemed rather forced, but I understand the sentiment. The surprise is…
In August last year, the Advertising Standards Authority (ASA) of UK banned 2 TV advertisements made for Philadelphia, the Mondelez-owned cream cheese brand and Volkswagen. The Committee of Advertising Practice (CAP) offers guidance to ASA. Using the CAP guidelines, people could complain…
An elegant solution to a very, very common problem even in India. This is by the agency CJ WORX (Bangkok), Thailand, for their client, Thai Health Promotion Foundation. To an extent, the idea to create a new spoon, and expect us to…
UPDATE (October 13, 2020): The 18th episode is out, today. As usual, by Ogilvy India. And, as always, it’s terribly amusing to see Pernod Ricard selling “Superhits Music CDs” as a surrogate advertising tactic when we have all moved to streaming music…
Swiggy’s latest gimmick is definitely worth noticing! It’s called ‘What The Falooda’ after all 🙂 The idea is clever – Swiggy links their service-related failures to a possibility of things going haywire at the user’s end and Swiggy being at the receiving…