Dense commentary on social media, PR, marketing, advertising and branding.
When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…
Facebook India’s latest campaign, by Dentsu Taproot, involves an Indian festival that is widely canceled due to coronavirus – Holi. The narrative thread goes like this:– Guy in Romania. – Missing Holi back home.– His friends reach out to friends in Romania…
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…
When I say ‘diapers’, which brand comes to your mind? Huggies, from Kimberly-Clark? Or Pampers, from Procter & Gamble? Between last week and this, both the global diapers brands have launched advertising campaigns that are almost a mirror-image of each other! Pampers…
There is something endearing about long client-agency relationships in advertising. People change on both sides, but a good working relationship transcends individuals since the agency embodies the client’s work and identity, while the client completely trusts the agency to do so, and…
UPDATE: This idea by Burger King has been summarily obliterated by another brand 🙂 See the end of this post for the update. There are brands, reasons and situations where showcasing something not-so-pleasant, disgusting or nauseating in advertising may be useful to…
UPDATE: An earlier version of this post was titled, “Lay’s chips put a mouth on their packs. An Indian chips brand did it in 2016!”. The following is an additional context based on the new information. The rest of the post, as-is,…