Two healthcare professional services marketing communications that pack an emotional wallop! Both MacMillan (UK) and HeartKids (Australia) are in the space of support services – MacMillan offers support for people with cancer, and HeartKids offers support for people impacted by childhood heart…

I really enjoyed watching this ad film (from 2015) for Škoda Fabia by the agency AIS London. Let me not spoil it for you – watch it first, and then read the rest of this post. This ad is what I’d call…

In September 2020, I stumbled upon 2 ad films that focused on a body part and seemed diametrically opposite! McDonald’s German ad film by the agency Track was framed using the most obvious behavior change of our lives in recent times –…

Usually, product/service owners use reviews they get as a way to further market the product to more people. This is most common in products like books and movies. Authors/publishers and movie producers show their content/products to a select audience (usually from the…

Two ads. Both from France. Both from October 2020! The connecting thread?Questions! First off, Mustela, a skin-care brand meant for babies, children, and pregnant women. Their ad film, by the French agency Fanfare, uses questions as a narrative device to propel the…

This new ad film for Elder, a UK-based care agency, is by the UK-based agency Love or Fear. Watch the film first: From a purely aesthetic sense, the idea of using stop motion animation using wool, felt (a textile material that is…