Dense commentary on social media, PR, marketing, advertising and branding.
Yesterday, Hindustan Unilever’s Dove made a splash with its new ‘Stop The Beauty Test’ campaign that seems to be calibrated to move the conversation away from pH balance 🙂 For the uninitiated, Sebamed trounced Dove (and other soaps from the HUL repertoire,…
Back in October 2020, I noticed an online quiz in Marie Claire’s Fall 2020 issue created by a whitehat hacker, Rachel Tobac. Here’s the quiz – try your luck. Rachel had also tweeted about taking such quizzes for many other frivolous themes…
A toilet paper brand that pitches way above its category! The ad film for Peruvian brand Super toilet paper, by the agency 121 (Peru), positions the product on 2 levels – the functional clean and the metaphorical clean. It works well because…
Traditionally, wine has always been associated with glass bottles and glass serving containers (it’s literally called ‘wine glass’!). But in recent times, quite a few brands are trying other forms of containers and packaging for selling wine. A few examples: The Brazilian…
Last year, a clever design idea by the Bangkok-based agency CJ WORX for their client, Thai Health Promotion Foundation. The client wanted to remind people in Thailand to consciously reduce the intake of salt, for health reasons. Simply offering them a smaller…
A fun outcome of the Superbowl ads this year was the number of responses evoked by General Motors’ ad starring Will Ferrell. General Motors (through their agency McCann WorldGroup), launched their ‘No way, Norway’ teasers on February 2nd. The first teaser featured…
Two healthcare professional services marketing communications that pack an emotional wallop! Both MacMillan (UK) and HeartKids (Australia) are in the space of support services – MacMillan offers support for people with cancer, and HeartKids offers support for people impacted by childhood heart…