Dense commentary on social media, PR, marketing, advertising and branding.
First off, let me get this out of the way. The 21-days lockdown is a HUGELY welcome move. I know how incredibly difficult it may sound to 1.3 Billion people, but as the Prime Minister explained it in great nuance last night,…
By now, most Indians and even people around the world would have seen Prime Minister Modi’s address to the nation yesterday evening at 8pm. While there were only skeletal details on our nation’s preparedness to the crisis caused by coronavirus, what was…
22 reported snags due to a Pratt & Whitney engine. Almost all media reports mention Pratt & Whitney by name and it has become a household brand in evoking fear. And yet, they have the temerity to go into damage control mode…
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…
My son asked me recently how to pronounce ‘charade’ for ‘dumb charades’ and I told him what I knew – ‘sha-raad’. He said he thought it was ‘sha-rade’. When my daughter later pronounced it as ‘sha-rade’, he pointed to her pronunciation and…
Recently, I saw a flood of tweets from a lot of different people where they were seeking donations for Uday Foundation, a Delhi-based NGO, for their Hunger Free February campaign. The way Uday Foundation roped all those people is interesting. Uday Foundation…
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…