Dense commentary on social media, PR, marketing, advertising and branding.
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…
My son asked me recently how to pronounce ‘charade’ for ‘dumb charades’ and I told him what I knew – ‘sha-raad’. He said he thought it was ‘sha-rade’. When my daughter later pronounced it as ‘sha-rade’, he pointed to her pronunciation and…
Recently, I saw a flood of tweets from a lot of different people where they were seeking donations for Uday Foundation, a Delhi-based NGO, for their Hunger Free February campaign. The way Uday Foundation roped all those people is interesting. Uday Foundation…
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…
A tiny piece in The Economic Times’ weekly section called Suits & Sayings caught my eye yesterday (this is a weekly Monday section). Hmmm. Clues? Chennai-based. Keen to display gender diversity. Chairman tweeting.Responses called on Group’s Board to be showcase diversity too….
I buy fresh potato chips in one of the many ‘Hot Chips’ branded shops in Bengaluru. This one is the best on the Sarjapur Road stretch, in a tiny lane adjacent to the HDFC Bank opposite Springfields Apartments. I have been buying…
Amul and Arokya (from Hatsun) have gone behind the scenes of cow rearing as a way to endear their brands with consumers. Now Parachute, from Marico, does the same with coconut trees! This is a vastly interesting move and perhaps the first…