Dense commentary on social media, PR, marketing, advertising and branding.
Back in the mid-2000s, the Tamil Nadu-based Gingelly Oil brand Idhayam unleashed an extensive multimedia campaign for something relatively unknown till then – Oil Pulling. Oil pulling, a procedure mentioned in the Ayurvedic text Charaka Samhita under names like Kavala or Gandusha,…
I stumbled upon the ‘Bharata 600 BC’ board game through an article in the Hindu Metroplus day-before-yesterday. The game is pricey, at Rs. 3,800, but beyond the price I was astounded by the detailing and design of the game! The first thing…
One of the focus areas in my corporate workshops on personal branding is content consumption. Most people mistake personal branding to be only about content sharing, but content consumption is even more important than sharing. Let me explain this with a simple…
Back in 2016, we were looking for a new sofa, to replace the one we had, and after a lot of research, decided on the Apollo, on Urban Ladder. We have already purchased a lot from Urban Ladder and it was our…
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…
A few days ago, I had shared the list of and two of the books in the fiction list were by Blake Crouch – Run, and the Pines trilogy (that makes it 4 books!). There are 2 other books by Blake I…
My first fitness band was a Xiaomi Mi band that I bought in 2016. Till then, even though I have been clocking a 5-kilometer run every day (since 2009), I had never known the impact of that on my body. My band…