The importance of anchor audiences in personal branding
February 11, 2025Authenticity is important while building a personal brand. But authenticity requires you to be cognizant of your anchor audiences.
Category: communication
Why does Cadbury’s 5 Star sound like Bajrang Dal?
February 4, 2025Cadbury’s 5 Star and Ogilvy can finally “Do nothing” in the name of a Valentine’s Day campaign in 2026! Phew!!
Which toothpaste did you use last night?
January 28, 2025Have you wondered why none of the major toothpaste brands in the world have a separate variant for night brushing?
GenAI in advertising, done right!
January 20, 2025The clear buzzword of 2024 was AI. And going by the way things are moving, AI may be dominating 2025 too. Besides all the use-cases of AI, one specific use-case that was also very visible was using Generative AI in advertising. We…
The 10 best Indian ads of 2024
January 6, 2025I started compiling the 10 best Indian advertisements since 2021 and share the list on the first Monday of every year. 2025’s first Monday gave me a lot of time to work on my compilation since it falls on the 6th of…
The Madam who cried wolf
December 11, 2024Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…
The art of ‘showing up’ to build your personal brand
September 12, 2024A couple of months ago, I got a WhatsApp forward titled ‘Permanent Address’. It had the ‘Forwarded many times’ tag, implying that it had truly gone places. It’s a poignant exploration of our relentless interest in building a home at great cost…