Imagination coming alive
OnA few days ago, I had shared the list of 5 favorite books I read in 2020 and two of the books in the fiction list were by Blake Crouch – Run, and the Pines trilogy (that makes it 4 books!). There…
Category: communication
Communicating with our own body
OnMy first fitness band was a Xiaomi Mi band that I bought in 2016. Till then, even though I have been clocking a 5-kilometer run every day (since 2009), I had never known the impact of that on my body. My band…
The communication challenge around ‘buy our product less often’
OnQuite a few clothing brands have, from time to time, spoken about responsible fashion. But in doing so, they face an extraordinary situation where they have to ask people to buy their products less often! One of the most famous and vocal…
The car subscription bandwagon
OnI thought the recent full-page ad in Bangalore Mirror was the usual one from India’s largest carmaker, Maruti-Suzuki. But it wasn’t – it asked readers if they wanted to ‘subscribe’ to a new Maruti-Suzuki car! We ‘subscribe’ to a lot of things…
Can you listen to others’ thoughts?
OnThe first time I came across ‘mind-reading’ in fiction was in Isaac Asimov’s Foundation series. The ‘mentalics’ were able to read minds and hence had no need for spoken words. The idea and thought blew my mind, as good science fiction can…
The taming of Kellogg’s?
OnKellogg’s recently launched instant upma in India and it seems the brand has become a butt of jokes. The jokes, that have now become viral, seems to have started with one tweet (I’m assuming, given the number of Likes and quote-tweets). There’s…
The 6 words that doubled job applications for a company
OnZurich, the UK-based insurance company recently announced that they more than doubled the number of male and female applicants for recently advertised openings because they added six words to those ads. The press release by Zurich, on November 17th, is mildly infuriating…