Dense commentary on social media, PR, marketing, advertising and branding.
Yesterday, Hindustan Unilever’s Dove made a splash with its new ‘Stop The Beauty Test’ campaign that seems to be calibrated to move the conversation away from pH balance 🙂 For the uninitiated, Sebamed trounced Dove (and other soaps from the HUL repertoire,…
I had written about BigBasket’s cease & desist letter to Coimbatore-based DailyBasket and how the latter fought back publicly through a show-and-tell website that almost decimated the former’s points and showcased some of BigBasket’s points in bad faith. Since I write every…
Back in October 2020, I noticed an online quiz in Marie Claire’s Fall 2020 issue created by a whitehat hacker, Rachel Tobac. Here’s the quiz – try your luck. Rachel had also tweeted about taking such quizzes for many other frivolous themes…
Considering I imagine myself as an Indian instant-noodles connoisseur (!), how can I not be excited about a completely new noodles brand being launched in India? I first Googled ‘Saffola Oodles’ and BigBasket was the first e-commerce link that stared at me….
Rashmi Samant was all over the news in India (and in Karnataka, given that she studied in Manipal Institute of Technology earlier) as recently as February 12-13. After all, she became the first Indian woman to occupy the position of president of…
Naaz Ekta Patel, the founder of Avesta Foundation, is not the first person on this planet to notice that Myntra’s logo could be seen in another, “offensive” way too. Many, many people have pointed out the other interpretation in the past. Here’s…
If you have been creating and sharing content online, on any of the social media platforms, there is a natural tendency to look at the ‘engagement’. Social media platforms have conditioned us to consider Likes, Shares, Comments, Replies, Retweets, Reshares, etc. as…