Dense commentary on social media, PR, marketing, advertising and branding.
As far as I recall, GSK’s Crocin first released an ad featuring ‘Mr. Sachin Khurana’ early in 2022. The pitch in that ad was that Crocin starts working in 5 minutes. ‘Mr. Sachin Khurana’ is seen wearing a ‘white coat’, pointing to…
Lux Industries’ new ad (released in late August 2022) for Venus innerwear starring Salman Khan involves him chasing his banian flying all across the town starting with Salman’s own balcony from where the vest takes off. The ad was conceptualized by Shreyansh…
The new Teachers’ Day campaign by Navneet Education, called ‘Tr. for Teacher’, by the agency FCB Interface, did not work for me at all. For more than one reason. This, despite someone as influential as Anand Mahindra going ga-ga over it. The…
From the point of view of the people depicted in advertisements, I’d perhaps split them into two broad buckets:1. Be like them2. Don’t be like them ‘Be like them’ ads showcase the ideal version of the consumers if they used the brand….
Last week, my music blog completed 17 years in existence. For context, it is older than my daughter and just a couple of years younger than my son 🙂 On some of the blog birthdays, I write a music industry update of…
I had written about an advertising campaign around paper straws (replacing plastic straws) yesterday. Let me continue on the same theme of environmental pollution. But let me start with a question – what is the most common form of plastic pollution? You…
The Indian Government announced the intention to ban single-use plastic straws way back on 12th August 2021. Since then, the FMCG industry that uses these plastic straws as a convenient add-on to TetraPak drinks has been kicking and screaming. The industry group,…