Dense commentary on social media, PR, marketing, advertising and branding.
Had a say about what ails Brand India, today, and what could be done to improve the branding, for Brand Equity (Economic Times) today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the…
UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family health insurance and once again marked my wife and 2 kids as ‘dependents’. It’s…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
Imagine: You try to enter a departmental store. Before you enter, they tell you, right at the gate, that to enter the shampoo section even to window shop and check out the options and prices, you’d need to give your phone number…
Day 1 – Wednesday, July 15, 2020 I write about Scotch-Brite India logo having an image (vector) of a woman in it, positively surprised at finding it there. I also include my research into finding out how this vector even made it…
Yesterday’s Times of India has a pan-India front-page advertising campaign by Hero. The Delhi, Kolkata and Mumbai editions of the ad has the headline “Bold ka naya andaaz” on the front-page, and “The icon reimagined” as the headline in page 2. The…
UPDATE – July 17, 2020: Do not fall for misinformation – the Scotch-Brite case study: A step-by-step breakdown. This is a text-book case of misinformation (wrong information shared accidentally). Not disinformation (wrong information shared deliberately). ORIGINAL POST: (Note: Please see the response…