Dense commentary on social media, PR, marketing, advertising and branding.
I was on my way to being mostly indifferent to Spinny’s new ad that features Sachin Tendulkar and where they take the emotional route to showcase the journey of a family as they plan to buy their first car – a used…
On average, I get about 50-60 direct messages on LinkedIn every month from both people I know (and already connected to), and from people I do not know (who may be using the LinkedIn premium account or may be part of a…
Having worked on quite a few corporate employee advocacy programs, and having trained over 1,000 employees across large organizations on how to handle employee advocacy content on social media, I have given the topic a lot of thought over the last 10+…
Much water has passed under the Coinbase Super Bowl ad bridge already. The post-ad drama—in hindsight—perhaps seemed more interesting than the ad itself, which itself was extraordinarily unique. A quick recap of the post-ad drama: Coinbase CEO Brian Armstrong claimed that no…
This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…
Part 2 of this series: . A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does that…
Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…