Adding Pepper to a corporate crisis
Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
Category: communication
About Air India CEO’s plagiarized message
What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?
Mysore Sandal ki Tamannah – postpone the outrage till…
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
“Help! My LinkedIn reach has tanked!”
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.
Marketing team career promotion yojana, on LinkedIn!
Companies are spending money on LinkedIn to promote the careers of their marketing teams. Bizarre? But that’s what is happening!
Why normalize ragging, Cadbury and Ogilvy?
Ragging is a crime. That such ragging is defused because of a change of mind on part of the perpetrator is no excuse to showing and normalizing them in the first place.
Bournvita – Tayyari influencers ki
A ‘factory visit’ seems to be the post-crisis campaign holy grail! After Cadbury’s ‘worms’, Coca-Cola ‘pesticide’, Dabur Honey ‘adulteration’, now… Bournvita ‘sugar’!