Category: communication
From the end of an MK Retail store to FMCG brand-building stack 2.0
Extrapolating the end of a beloved neighborhood departmental store to imagining the FMCG brand-building stack 2.0
Adding Pepper to a corporate crisis
Do not confuse Astronomer’s masterful effort in attention management with crisis management. The audience for both is vastly different.
About Air India CEO’s plagiarized message
What would you think if you found out that the video message by Air India CEO Campbell Wilson in the aftermath of the deadly, tragic plane crash of an Air India Boeing 787 in Ahmedabad was mostly plagiarized word-for-word?
Mysore Sandal ki Tamannah – postpone the outrage till…
The outrage over Tamannah’s selection as Mysore Sandal soap’s new brand ambassador is premature. Here’s why.
“Help! My LinkedIn reach has tanked!”
As someone who has never used any LinkedIn ‘hack’ and have seen dwindling reach in the last few months, here’s how I recommend dealing with it.