Dense commentary on social media, PR, marketing, advertising and branding.
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…
US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…
“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…
I had the opportunity to address the students of Manipal Institute of Communication last week. Considering this was my first time to Manipal (as well as Mangalore, from where you travel to Manipal by road), I was quite excited. I spoke at…
I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…
I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook,…
One of the sentences that I always use in a social media pitch with a new/prospective client is, ‘Social media engagement is not rocket science’. And I go on to explain why so, and why they still need an agency if it…