Hi. How are you?
On average, I get about 50-60 direct messages on LinkedIn every month from both people I know (and already connected to), and from people I do not know (who may be using the LinkedIn premium account or may be part of a…
Category: basics
Split-screen advertising (Part 2)
This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…
Split-screen advertising (Part 1)
Part 2 of this series: . A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does that…
The mythical LinkedIn content dos and don’ts
Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…
Anthropomorphism as a creative device in advertising
Related reading: Personification as a creative device in advertising Anthropomorphism, or making inanimate/nonhuman objects talk, emote, or behave like humans is a fairly popular creative device in advertising. There are various degrees of this trope… like giving human features to inanimate objects,…
Shiny new toys online to drive engagement
“Should I do LinkedIn polls more often? They get me a lot of engagement!” “What’s the best time to post on Instagram in India?” “No one clicks on my links on Twitter anymore. Should I do a thread, instead?” I get asked…
Builder’s unsolicited love affair with Air India
Related read: Builder says (in an interview with Moneycontrol) it reached out to Air India after the first unsolicited ad that mentioned their name, and Air India, according to Builder, did not insist on canceling the campaign’s next stage (app reveal). This…