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Author: Karthik S

Karthik S

Buy. Open. Pop. Smell. Scan. Buy!

Buy. Open. Pop. Smell. Scan. Buy!

March 18, 2020March 18, 2020 by Karthik S

The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…

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Habit-forming. Habit-changing. In a post-coronavirus world.

Habit-forming. Habit-changing. In a post-coronavirus world.

March 17, 2020March 17, 2020 by Karthik S

What are the things that we have come to trust or use implicitly… as a habit? Let me explain. Back in the year 2000, I remember going to a VSNL office in Cunningham Road in Bangalore and buying a physical dial-up internet…

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Can you solve the Mindspace riddle?

Can you solve the Mindspace riddle?

March 16, 2020March 16, 2020 by Karthik S

A very, very good film, by the agency Mindspace. Let me not mention the occasion or the context since they may end up as spoilers. Just watch. It’s a riddle that is posed to test participants, but you can participate too, and…

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Why ‘Stories’ on LinkedIn and Twitter too?

Why ‘Stories’ on LinkedIn and Twitter too?

March 13, 2020March 13, 2020 by Karthik S

To be absolutely honest, Instagram’s, and later Facebook’s, Stories format doesn’t interest me at all. If I was perhaps a teenager, I may be more thrilled about time-bound content that disappears after a short duration and I’d muster enough FOMO to keep…

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PR 3.0: Shifting perceptions using social media influencers, Paytm-style

PR 3.0: Shifting perceptions using social media influencers, Paytm-style

March 12, 2020March 12, 2020 by Karthik S

When YesBank went down the drain late last week, a couple of other large brands were affected too. The first and obviously visible one was The Economic Times that has the Global Business Summit. The title sponsor for this event has been…

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Volvo’s viral playbook

Volvo’s viral playbook

March 11, 2020March 11, 2020 by Karthik S

When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…

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Facebook’s Holi vs. OnePlus’s Diwali

Facebook’s Holi vs. OnePlus’s Diwali

March 10, 2020March 10, 2020 by Karthik S

Facebook India’s latest campaign, by Dentsu Taproot, involves an Indian festival that is widely canceled due to coronavirus – Holi. The narrative thread goes like this:– Guy in Romania. – Missing Holi back home.– His friends reach out to friends in Romania…

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