When Flipkart first launched the now-popular kids-as-adult ad films, the year was 2011! The first ad came on the back of a fairly unsuccessful debut ad campaign that was indulgently shot in South Africa. More on the (from Flipkart’s own website: Flipkart…

When Pepsico Lay’s , to celebrate the efforts of farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executive, it made sense. Their TVC, though, seemed more focused on showcasing the Lay’s brand (understandably) than all those people. Now, !…

In my communications-related career, I may have worked more on B2B brands than B2C. So anytime I see a B2B brand pitching higher and creatively, I get really excited! We pulled it off while at Ogilvy, for IBM, in a campaign called…