Karthik S | beastoftraal.com

Amul is the Hero we need

July 16, 2020 by Karthik S

Yesterday’s Times of India has a pan-India front-page advertising campaign by Hero. The Delhi, Kolkata and Mumbai editions of the ad has the headline “Bold ka naya andaaz” on the front-page, and “The icon reimagined” as the headline in page 2. The…

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Time to scrub Scotch-Brite’s logo, 3M India

July 15, 2020 by Karthik S

UPDATE – July 17, 2020: . This is a text-book case of misinformation (wrong information shared accidentally). Not disinformation (wrong information shared deliberately). ORIGINAL POST: (Note: Please see the response from 3M’s India marketing head on this, at the end of this…

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China’s livestreaming e-commerce vs. Pothys’ live video shopping

July 14, 2020 by Karthik S

I have been tracking the livestreaming e-commerce trend in China very keenly in recent times. The Chinese version of sales via livestream happens in a certain way:a. a well-known influencer plays the host in an online livestreamb. she/he showcases and promotes a…

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Why Danish Sait gets branded content right

July 13, 2020 by Karthik S

Back in 2018, I had written about former MTV VJ . His content was far removed from other influencer-led branded content mainly because it was made adhering to his brand’s familiar narrative and not the brand’s narrative. The difference is enormous –…

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Motivating yourself

July 10, 2020 by Karthik S

I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly ). He seemed like a boy/young man and was playing the Santoor….

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Please consider retiring the kids who play adults, Flipkart

July 9, 2020 by Karthik S

When Flipkart first launched the now-popular kids-as-adult ad films, the year was 2011! The first ad came on the back of a fairly unsuccessful debut ad campaign that was indulgently shot in South Africa. More on the (from Flipkart’s own website: Flipkart…

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Apple logo, downside up!

July 8, 2020 by Karthik S

I’m a Mac user. I love the Mac experience, after having suffered Windows desktops and laptops almost all my life. (PS: I’m also an Android user when it comes to phones. I cannot stand the iPhone). But one thing I have always…

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