Karthik S | beastoftraal.com

Dabur’s contextually clever newsjacking of a wave-2 viral

July 25, 2020 by Karthik S

On July 8, 2020, Supriya Sahu IAS, currently posted as Principal Secretary and Managing Director of The Tamil Nadu Small Tea Growers’ Industrial Cooperative Tea Factories’ Federation Limited in Coonoor, tweeted a piece of news citing the Tamil daily Dinamalar, and The…

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LinkedIn permanently bans a member, courtesy Byju’s

July 24, 2020 by Karthik S

I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. . I…

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An unusual decision influencer!

July 23, 2020 by Karthik S

In marketing, advertising and sales, we have the concept of decision-makers and decision influencers. For instance, in the famous Old Spice 2010 campaign, “The Man Your Man Could Smell Like” by Wieden+Kennedy, the decision-makers were men, but the decision influencers, and to…

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Where do you write?

July 22, 2020 by Karthik S

Considering I write a LOT, and write every single day to share on online platforms like my blog, LinkedIn and Twitter, a lot of people have asked me, “What’s your system?” 🙂 When I think about in those terms (‘system’!), I end…

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The good Apple

July 21, 2020 by Karthik S

Director Rian Johnson, known for the science-fiction thriller Looper (2012), Star Wars: The Last Jedi (2017) and the murder-mystery Knives Out (2019), made a startling revelation oh-so-casually earlier this year during an interactive feature he was doing for Vanity Fair magazine. He…

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“No, we DO NOT want your contact details!”

July 20, 2020 by Karthik S

Imagine: You try to enter a departmental store. Before you enter, they tell you, right at the gate, that to enter the shampoo section even to window shop and check out the options and prices, you’d need to give your phone number…

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Do not fall for misinformation – the Scotch-Brite case study

July 17, 2020 by Karthik S

Day 1 – Wednesday, July 15, 2020 I about Scotch-Brite India logo having an image (vector) of a woman in it, positively surprised at finding it there. I also include my research into finding out how this vector even made it to…

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